Resume
Experience
2023 - Present
ACCOUNT MANAGER
SWITCH Agency
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Act as a liaison between the creative team and clients​
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Proof-read and contribute to creative outputs
Chicago, IL (Remote)
2023 - Present
ACCOUNT MANAGER
2626 Conuslting
Chicago, IL (Remote)
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Manage communication with clients and vendors, and outside creative agency partners to ensure timelines are met, high-quality work is delivered, and invoices are completed
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Analyze data, build reports, and present clients with insights and recommendations on a weekly and monthly basis
2022 - 2023
ACCOUNT EXECUTIVE
Wilks Communications Group
Chicago, IL (Remote)
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Conduct research, analyze data, and work collaboratively across teams to develop annual marketing strategies for large consumer packaged goods (CPG) clients that align with both short- and long-term brand goals
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Manage organic and paid social calendars, create copy, and conduct daily social community management across Instagram, Facebook, LinkedIn, TikTok
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Lead the redesign of a client’s Amazon Storefront, implement and execute monthly Amazon Posts and Amazon Attribution to track promotional efforts as well as maintaining and monitoring SKU product pages for CPG accounts
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Manage product listings including videos, retailer banners, infographics, A+ content
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Execute monthly influencer program including communication management, packaging, shipping, discount codes, and monitoring for 30+ influencers
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Design and curate campaign-specific influencer boxes with on-theme materials, packaging, and manage relationships with brand partners resulting in a 32% increase in impressions year over year
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Analyze and report the impact of campaigns against objectives as well as identify learnings to improve the effectiveness
2021-2022
ASSISTANT ACCOUNT EXECUTIVE
Wilks Communications Group
Chicago, IL (Remote)
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Lead development of copy for digital advertisements, videos, websites, product description pages, brand identities, and media campaigns
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Organize and lead a weekly mentorship program for current interns to supplement professional development and facilitate learning and growth
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Worked closely with web developers to keep client websites optimized, user-friendly, and up-to-date with timely and compelling content
2020-2021
INTERN
Wilks Communications Group
Chicago, IL (Remote)
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Built media lists and conducted pitching to journalists for non-profit clients
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Conducted daily media monitoring and built client-facing reports
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Write and deploy monthly consumer newsletters to grow our audience by 114%
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Write monthly blogs with SEO keywords to attract key outlets and garner an earned readership of approximately 9,643,188 and an ad equivalency of $18.1K
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2020-2021
INTERN
Captive Resources, LLC
Itasca, IL
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Created company communications including the newsletter, brochures, social media, and recruitment materials
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Branded the board book for the first time since company inception, reaching 40+ captives and 2,000+ members
Education
2017 - 2020
UNIVERSITY OF WISCONSIN - MADISON
Bachelor of Arts
Madison, WI
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Majored in Communication Arts and Rhetorical Studies
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Minored in General Business and Digital Studies Minors
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Participated in Advertising Club Agency
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Organized weekly events for dorm residents as FUN Chair
2020 - 2020
UNIVERSITAT DE BARCELONA
Semester Abroad
Barcelona, Spain
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Attended Universitat de Barcelona for a semester abroad
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Embraced Spanish culture living in a homestay and communicating in Spanish daily
Professional Skillset
Creative Copywriting
Vendor and Influencer Relationship Management
Teamwork & Collaboration
Digital Analytics
Tool Kit
Sprout Social
Canva
Mailchimp
Adobe Creative Suite
Amazon Seller Central
WordPress
Google Analytics
Google Ad Manager
Facebook Ad Manager
Languages
English (native)
Spanish (proficient)